Based in Amsterdam, city of bikes and boats, I design the interaction and experience between the user and technology, bridging the gap that still terrifies mankind...Currently I am working at ABN AMRO to discover the future of banking for small and medium-sized enterprises.
I apply design processes, tools, and methodologies to solve all sorts of problems, by putting humans at the heart of the design process.
Using design thinking methodology, I design products and services that improve processes and organisational structures, and deliver an optimal user experience for end users.
To get to a final product, I create a vision for the desired user experience based on user research and validation, and I define the approach to realise the solution.
I turn high-level concepts and ideas into tangible designs and prototypes, allowing me to test and validate the proposed solutions with users.